YouTube advertising benchmark report

Know where you stand

Who's more engaged?

Gen Y vs. Gen X

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The generational debate: Engagement matters

Gen Y versus Gen X? They cost about the same — but Gen Y engages more. This is probably because YouTube’s audience skews younger.

Don’t let age restrict you

All ages produce pretty similar VR and CPV within the gaming industry, so test out older audiences. You can always stop targeting that group if the data shows they aren’t engaging.

AVERAGES ACROSS ALL INDUSTRIES

Are your campaigns hitting the mark?

$0.044

Average CPV


27.7%

Average view rate


0.532%

Average view CTR


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