YouTube advertising benchmark report
Know where you stand
Who's more engaged?
Gen Y vs. Gen X
The generational debate: Engagement matters
Gen Y versus Gen X? They cost about the same — but Gen Y engages more. This is probably because YouTube’s audience skews younger.
Don’t let age restrict you
All ages produce pretty similar VR and CPV within the gaming industry, so test out older audiences. You can always stop targeting that group if the data shows they aren’t engaging.
AVERAGES ACROSS ALL INDUSTRIES
Are your campaigns hitting the mark?
Average view rate
Average view CTR
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