YouTube advertising benchmark report

Know where you stand

Sneak Peek
 Download Report
Who's more engaged?

Gen Y vs. Gen X

laptop

The generational debate: Engagement matters

Gen Y versus Gen X? They cost about the same — but Gen Y engages more. This is probably because YouTube’s audience skews younger.

Don’t let age restrict you

All ages produce pretty similar VR and CPV within the gaming industry, so test out older audiences. You can always stop targeting that group if the data shows they aren’t engaging.

DOWNLOAD REPORT
AVERAGES ACROSS ALL INDUSTRIES

Are your campaigns hitting the mark?

$0.044

Average CPV

27.7%

Average view rate

0.532%

Average view CTR

DOWNLOAD REPORT
ACCESS YOUR BENCHMARKS

Compare your results


MORE RESOURCES

Looking for something else?

5 secrets to social success

What does it take to succeed on social? Hear what these industry leaders have to say.
GIVE ME TIPS

How AI can boost your paid social

Get 25% better performance while cutting execution time by 75%.
SHOW ME HOW

Free guide for YouTube advertisers

Follow these simple steps to master YouTube advertising.
GIVE ME ACCESS